HI, I'M ANDREAS

Let me briefly introduce myself

Since my early childhood music plays a central role in my daily life. Listening to the record collection of my parents is indeed one of my first childhood memories at all. I started playing keyboard and guitar at the age five. Over the years drums, bass guitar and singing followed in my teenage years.
At the age of sixteen, initiated by my first recording attempts in my do-it-yourself garage studio, I decided that at I want to work in a music studio. So I studied audio engineering and kickstarted various music projects. In parallel I worked in movie production and at TV stations which led to a turnover to sound design and advertising production.
Over the years corporate sound in all facets became my field of activity and besides of that music mastering and music marketing came more and more into my focus. With growing experience I started passing on my knowledge as a tutor helping young artists and producers making their first steps in the media industry. Influenced by my work at academies I completely shifted to producing, marketing, management, coaching and consulting.
Today, I can look back on over 30 years as a musician, on nearly 20 years of recording studio experience, on more than 15 years of working in professional media production and on 10 years of managing creativity-lead or technology-driven projects – and what I like most about my daily work – still, every day is the beginning of a new journey.

CV

Professional Experience

ME, MYSELF & I

2001 - today

COACH & CONSULTANT

MUSIC MANAGER

MASTERING ENGINEER & SOUND DESIGNER

ELECTRONIC MUSIC PRODUCER & REMIX ARTIST

SONGWRITER, RECORDING ARTIST & MUSIC PRODUCER

ALLGEIER PUBLIC

2023 - 2026

PROJECT MANAGER & CONSULTANT

Advising the public sector on developing solutions for modernization and digitalization
Supporting the implementation of administrative plans and projects
Support of IT transformation projects
Control of implementation projects and sub-projects, e.g. with IT service providers
Development of internal key topics

SONOBEACON

2022

SENIOR PROJECT MANAGER

Project-Coordination/-Administration/-Organisation
Conception & Project Development
Cost- & Risk Management, Project-Controlling & Reporting, Quality Control/Quality Management, Communication Measures
Incident Management/Service Management, Product Management, Procurement-/Demand-/Inventory - Planning
Interface Management between the areas Sales & Customer Acquisition, Research & Development, Quality & Service, Back Office & Finance, Business Development & Marketing
Network Development

WESOUND

2020 - 2022

SENIOR PROJECT MANAGER

Project Management, Controlling
Process Management, Administration/Organisation
Account Management, Moderation & Presentation
Production Management
Lead Management, Business Development, Marketing Communications
Research & Development

S12

2016 - 2020

ACCOUNT MANAGER

Key Account Management, Project Management, Consulting
Project Controlling/Reporting
New Business/Business Development
Process Management, Administration/Organisation

DEUTSCHE POP AKADEMIE

2014 - 2019

TUTOR & TRAINER

Freelance Tutor and Trainer for courses Beat Designer/Music Designer, Sound Designer/Audio Designer, Audio Producer
Development of course concepts, tutorials or workshops
Development of exercises, homework, theoretical and practical tests, project work, scripts, presentations and teaching material
Supervision of project work/theses or other study projects
Holding, conducting and correcting oral and written examinations, entrance or aptitude tests
Advice for interested parties individually or as part of open-door days or "Open Day" events
Internal or cross-departmental exchange with lecturers and trainers for the development of synergies and further development of course programs

KEYS MAGAZIN

2013 - 2015

AUTHOR

author for articles in the specialist journal "KEYS"

JUST

2010 - 2016

HEAD OF AUDIO PRODUCTION (AUDIO ENGINEER & SOUND DESIGNER)

Audio Engineering/Audio Post-Production (Recording, Editing, Mixing, Mastering)
Sound Design, Music Editing/Remix and Music Production
Sound/Music Supervising, Usage Rights Clearing and Management
Voice Direction
Foley Recordings
Production Management, Studio Management, Project Management
Studio Equipment Maintenance, IT Administration
Research & Development

SKY

2010

INTERNSHIP AUDIO / CREATIVE SERVICES

Audio Engineering (Voice Recording, Mixing/Mastering, SFX Editing)
Pre-Production, Studio Assistance, Studio & Equipment Maintenance
Administration of Voice Talent Library
Digital Asset Management
Management of Recording Session Backups/Archive
Project Management Assistance

Education & Training

THE FUTUR ACADEMY

2024

BRAND IDENTITY DESIGN

Brand Story, Positioning, Purpose/Vision/Mission
Brand Personality, Values
Brand Name
Services/Products, USP, Competitor Analysis
Verbal Identity, Voice/Tone/Grammar/Story
Visual Identity, Design Systems
Brand Identity vs. Brand Image
Kick-Off & Client-Workshop, Revision & Feedback
Presentation & Guideline

STYLE GUIDE KIT

Brand Guidelines & Brand Management

MIRO

2024

MIRO VERIFIED BADGES

Miro Essentials
Mapping & Diagramming
Collaborative Meetings
Client Collaboration
Miro Users Support

SCRUM.ORG

2023

PROFESSIONAL SCRUM MASTER I (PSM I)

Understanding and Applying the Scrum Framework: Empiricism, Scrum Values, Scrum Team, Events, Artifacts, Done
Developing People and Teams: Self-Managing Teams, Facilitation, Coaching
Managing Products with Agility: Forecasting & Release Planning, Product Value, Product Backlog Management, Stakeholders & Customers

PROFESSIONAL SCRUM PRODUCT OWNER (PSPO I)

Understanding and Applying the Scrum Framework: Empiricism, Scrum Values, Scrum Team, Events, Artifacts, Done
Developing People and Teams: Self-Managing Teams, Facilitation, Coaching
Managing Products with Agility: Forecasting & Release Planning, Product Value, Product Backlog Management, Stakeholders & Customers

OMR

2023 - 2025

OMR EDUCATION ACADEMY

“Active Sourcing”
“Performance Marketing bei SNOCKS”
“Eine Kamera, viele Formate”
"Digital Marketing Analytics für Beginner - So baust du ein Dashboard"
“Google Ads Basics”
“KI im Marketing Vol. 1 & 2”
“5 Skills, die du als Creative Strategist entwickeln musst 1 & 2”
“5 Tipps, wie du ChatGPT im Content Marketing einsetzen kannst”
"So kannst du KI & ChatGPT im E-Mail-Marketing nutzen"
"Die 11 Geheimnisse erfolgreicher LinkedIn-Accounts"
"Leadership - Die 3 wichtigsten Säulen erfolgreicher Führung"
"Kreative Anarchie - 5 Tipps für deine Ideenfindung"
"Dein LinkedIn-Boost - 5 Profil- & Content-Tipps für mehr Reichweite"
"KI in der HR-Praxis - Tools, Tipps & echte Use Cases
“KI-generierte Bilder erstellen”
“SEO für Beginner: 5 Tipps für dein SEO-Monitoring”
"Agentursoftware"
"Chatbots"
“Contentplanung und -creation”
"Conversion Optimierung"
“Digital Experience Platform”
“Digital Asset Management”
“WhatsApp Marketing”
“E-Mail Marketing”
“Marketing Automation”
"CRM Systeme"
"ERP (Enterprise Ressource Planning)"
"Finanzplanung"
"Marketing Automation"
"PIM (Product Information Management)"
"Projekt Management"
"Social Intranet"
"Spend Management"
"Web Analytics"
"Website-Baukasten"

WATER & MUSIC ACADEMY

2023

MUSIC MARKETING DATA BOOTCAMP

Session #1: Survey of industry data practices
Session #2: Setting targets and benchmarks
Session #3: Developing your marketing plan
Session #4: Building a bulletproof fan CRM
Session #5: Marketing automation
Session #6: Discoverability - Introduction to recommendation systems
Session #7: How to boost digital discoverability
Session #8: Closing remarks - New digital frontiers

HAMBURG MUSIC BUSINESS

2023 - 2026

MUSIC BUSINESS SUMMER SCHOOL - INSPIRATION INFORMATION SESSIONS

„Automatisierung im Arbeitsalltag - Wie ihr mit KI eure Routinen effizienter gestaltet"
„Chartmetric Deep Dive“
„Community Building mit Discord“
„Soundcharts: Track and analyze your music’s global impact“
„Artist Management & Brand Building: Wie baue ich eine Künstler*innen-Marke nachhaltig auf?“
„YouTube – der Schlüssel zum Erfolg“
„Effektives Prompting“
„Krisenkommunikation Do’s and Dont‘s“
„Hands-On ChatGPT“
„Hands-On CapCut“
"KI in der Musikwirtschaft - Tools und Chancen"
“Wie die Musikindustrie auf TikTok LIVE monetarisieren kann“
„Generative KI in der Praxis“
„Social Media Advertising“
“TikTok – Digitales Musikmarketing”
“Digitalstrategien für Independent Artists”
“Hands-On Midjourney”
“Hands-On Prompting, Dein Werkzeugkasten für kreatives Musikmarketing”
“Marketing mit KI”
“Einführung ChatGPT”
“Streaming – Digitales Musikmarketing”
“Web3 Update – The product formerly known as NFT: Where are we now?”

HAMBURG PROFESSIONAL ENGLISH

2022

BUSINESS ENGLISH TRAINING FOR MUSIC INDUSTRY PROFESSIONALS

English in a business context
Competency development
Business vocabulary from the music industry

MACROMEDIA

2019

MACROMEDIA TALENT CAMP

...
Auf den Spuren von Snapchat, Google und Netflix: Als Medienmanager Ideen entwickeln und realisieren
Posten, liken und teilen mit Köpfchen: Journalismus im Zeitalter von Social Media
Passion for Fashion: Modelabels promoten und erfolgreich machen
The Power of Design: Apps, Games oder Magazine kreativ gestalten
Visual Storytelling: Von der Idee bis zum fertigen Film
The Future of Management: Das Erfolgsrezept für die neue Generation Management
Trainingslager für Sportmanager: Profisport organisieren, kommunizieren und vermarkten
Hier spielt die Musik: Als Musikmanager Bands promoten und Künstler entwickeln
Psychologie in der Werbung: Crashkurs Markenmanagement und warum uns Marken verzaubern

MEDIADESIGN HOCHSCHULE MD.H

2019

DESIGN THINKING WORKSHOP

...
Der technische Fortschritt ist dabei, die grundlegenden Strukturen und Arbeitsabläufe innerhalb von Unternehmen und Agenturen umzukrempeln. Um mit der Geschwindigkeit der neuen Zeit mitzuhalten, müssen die Mitarbeiter immer schneller neue Ideen erzeugen und Lösungswege finden. Design Thinking hilft Mitarbeitern dabei, kreative Prozesse zu steuern. Heute können Ideen dank des Einsatzes von Design Thinking bedeutend schneller umgesetzt werden. Der Workshop „Design Thinking“ wendet sich an Abiturienten, Studenten und Interessierte, die in der Zukunft an der Schnittstelle zwischen Kreativität und Management arbeiten möchten. Im Laufe des Kurses erhalten die Teilnehmer einen Einblick in die Abläufe des Design Thinking.

DEUTSCHE POP AKADEMIE

2014 - 2017

TRAIN THE TRAINER

Communication
Moderation
Motivation
Learning methods in adult education
Monitoring learning success
Group dynamics
Conflict management
Professional qualifications and professional experience of management, teaching and specialist staff
Professional performance
Ability to integrate participants
Methodology and didactics of teaching and specialist staff

DEUTSCHE POP AKADEMIE

2016

MUSIKMANAGER DIPLOM

Project Management
Creativity Techniques
Presentation Skills
Marketing
Music Management
Music Business
Copyright
Record Producers & Music Distribution
Executive Music Producer
Label & Publishing
Artist Management

APPLE

2017

APPLE CERTIFIED PRO FOR LOGIC PRO X

Make Music with Logic Now
Recording Audio

Editing Audio

Produce a Virtual Drum Track
Recording MIDI and Using Controllers
Creating and Editing MIDI
Editing Pitch and Time
Mixing
Automating the Mix

DEUTSCHE POP AKADEMIE

2013

MASTERING ENGINEER DIPLOM

Mastering
Mixing
Audio Restauration
High End Audio

MIDDLESEX UNIVERSITY LONDON WITH SAE INSTITUTE

2007 - 2008

BACHELOR OF ARTS (HONOURS) IN RECORDING ARTS

Media Industry & Music Business
Marketing
Education
Research
Presentation
History of Music & Music Production
Music Production Techniques & Strategies

SAE INSTITUTE

2004 - 2006

AUDIO ENGINEERING DIPLOMA

Music Production
Recording & Mixing
Electrical Engineering & Digital Electronics
Acoustics
Electronic Music Production
Remix Production
Basics in Graphic Design, Video Editing, Web Development, 3D Modelling

SAE INSTITUTE

2006

ELECTRONIC MUSIC PRODUCER CERTIFICATE

Electronic Music Production
Sound Design
Producing

REFERENCES

Selected Brands

A | ADAC, Aktion Mensch, Allianz, Audi B | baby-walz, bauma, BAYER AG, BayWa, Biography Channel, BMW, Bogner, Bosch C | Camel Active, Credit Suisse, congstar, Cornelsen D | Daimler/Mercedes-Benz, DEDON, Degussa, DOSB/Team D, Dr. Oetker E | EHF, Eintracht Frankfurt, Erdinger Weißbräu, Escada, Expedia, Expo Real F | Frankfurter Allgemeine Zeitung, Freudenberg Gruppe G | Garmin, Gesund.de, Goldsteig H | Hacker Pschorr, Hallhuber, hama, HD+/Astra, Hellweg – Die Profi-Baumärkte, History Channel, Hotel Bayerischer Hof München, Home Connect (BSHG), HVB (HypoVereinsbank) I | IBC Solar, Internorm J | Jochen Schweizer K | Kathrein, Kärcher, KFC, Knaus Tabbert, K&L L | Le Crobag, Legoland Deutschland, Lichtenauer, Lindt, Lufthansa AG M | M-Net, MAN, Medientage München, Messe München, MINI, mister*lady, myToys N | N24, National Geographic Channel, Nordsee O | ÖAMTC, OMV, Osram P | Playboy, Porsche R | Real, Paul Reber, REWE To Go S | Salesforce MuleSoft, Siemens, Sixt, Sky, Subaru, Swarovski T | Targobank, Telefonica O2, Deutsche Telekom, Tic Tac V | VEDES AG, Vodafone, Volkswagen, Vorwerk W | Webasto, WMF, Wolford Y | Yogurette Z | Zentis

Selected Partners

A | Abbey Road Institute/Abbey Road Studios, Apart Audio, arvato, ASTRAL, audioberlin B | Bang & Olufsen, Bavaria Filmproduktion, Bayerl & Partner Filmproduktion, Werbeagentur Beckmann, bertrandt, BrandNewPixels, BRANDLOUNGE, Agentur brilliant voice, Bose C | Capgemini, Agentur cast-a-voice, CBE Digiden, codafish, COMBERA, COMEO D | das werk, DDB, dmc E | Econocom, Agentur Engelszungen, epidemic sound, extreme music, EXOZET F | Factory Berlin/Factory Hammerbrooklyn G | Giesing Team, grassfish, Green-M H | hastings audio network, Heidemann Sound, hello AG I | interone, Ignyte, iosono J | JBL, Jung von Matt K | Kemper Kommunikation (keko frankfurt), Klangerfinder, Kl,ondike, KMS Team, Koch/Universal Music, Kolle Rebbe M | m-sound studio, Agentur Marina Schramm, Agentur Die Media Paten, Metadesign, Agentur Millahn, Mutabor N | Neverest, Nuance O | Ogilvy P | Philipp und Keuntje, ProSieben, Publicis R | Radley Yeldar, Ressourcenmangel, RMS, RPC – The Retail Performance Company, ROBA S | S.E.A., Serviceplan Gruppe, SinnerSchrader, SLICE Studios, Stan Studios, Strichpunkt Design, Studio Funk, südlich-t, SONOS, Sonoton, Soundscape/BARIX, Spotcom, Spotify T | Tidal U | Universal Publishing Production Music W | wanda film germany, Warner/Chappell Production Music, White Horse Music, West One Music, _wige, wirDesign X | x-place Y | YCCP Z | Zerolight, Zornshot, Zukunftsinstitut, Zum Goldenen Hirschen

LET'S TALK

Please select the desired date and time in the calendar. We will have a one-on-one meeting (free of charge) via Google Meet, alternatively we can also talk on the phone.